In addition to the street teamers, Ryan works with a marketing manager, a graphic designer, and a box office manager. “We still do street team distribution of flyers and posters around the city, but we have stopped print and radio advertising due to the high costs and unknown ROI.” “We are spending most of our resources on online advertising,” says Ryan. In recent years, Ryan has seen major changes in industry brought on by the shift to digital. Using digital tools to keep projects flowing The tricky part is: the team is almost never in the same place at the same time. “The disadvantage, of course, is that it's a lot of work and requires constant communication amongst our staff.”Īnd in the fast-paced world of event production, keeping everyone in sync is especially crucial. “The advantage of being independent is that we control the process and are not as reliant on outside parties,” he explains.
All of our staff: the managers, the door hosts, the bartenders, the servers, the production people, kitchen-it’s all us.” “We do everything from start to finish inside our company when it comes to putting on these shows,” says Ryan. He’s the Director of Marketing for Blue Note, the renowned jazz club in NYC’s Greenwich Village that’s played host to legends like Dizzy Gillespie, Sarah Vaughn, Ray Charles, McCoy Tyner, and many others.Įven as Blue Note Entertainment Group expands its influence with the opening of Sony Hall and the addition of new locations around the world, from Italy to Brazil to Japan, the team keeps its independent spirit alive in an era when most multi-venue companies are being bought by big corporations.
Ryan Metosky knows that takes its own kind of harmonious teamwork. What the film doesn’t show as prominently is the effort required to open, promote, and operate a club. He points out how each player contributes his own idea to the mix, and how effortlessly the band weaves together conflict and compromise to create a new composition every time. He marvels at the teamwork involved and what’s at stake during each performance. In the Oscar-winning film La La Land, Ryan Gosling’s character, Seb, dreams about opening his own jazz club.
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